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What is SEO and Why is it important?

In 2024, the stakes are high. SEO is always changing because the way search engines (i.e. Google, Bing, and Yahoo) are continually learning new insights about how people use their products. 

With the power of AI coming on strong, the way SEO works is changing at rapid rates! 

SEO, or Search Engine Optimization is part art and part science. The art of well written copy, the speed at which your website loads, optimized photography, aesthetically pleasing design, and an unwavering commitment to brand immersion mixed with proper analytics and consistently updated data can create an "all roads leads to you" web experience. And that is the goal! 

 

You want to be found, but you especially want to be found by the good folk who make up your ideal audience. We'd like to introduce you.

Case Study:
Alpha Dog Training

Alpha Dog Training Website

Sam, the Alpha Dog Trainer came to us with an older website that was riddled with old school SEO tactics and choppy copy that were currently doing more harm than good. 

We reimagined the site, but more importantly were able to get really good optimization landing him on Google page one in several key cities that were in his target market, increasing conversions by over 50%. 

RVA SEO CASE STUDY

Case Study:
Styles Music

Styles Music Case Study

Styles Music is a staple music store on the border of LA and San Bernardino Counties since the late 70's. They had a decent eCommerce site already built, but the infrastructure of that site hadn't been up to date for several years. So, once again - old school SEO tactics that were hurting their results in the SERPs. 

Lots of updating, reworking and rewording spammy copy made a world of difference, and soon they were on Google page one for "music store in the Inland Empire" - a large suburban metro to the east of Los Angeles. Just under the ad spots!

Case Study
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