SEO
SEO, or Search Engine Optimization is both an art and science. The art of well written copy, site speed, optimized photography, aesthetically pleasing design, and an unwavering commitment to brand immersion mixed with proper analytics and consistently updated data can create an "all roads leads to you" web experience. You want to be found, but you especially want to be found by the good folk who make up your ideal audience. We'd like to introduce you.
RVA SEO: What You Need to Know
Are you looking to improve your online presence and gain an edge over the competition in The Inland Empire or LA County? If so, then it is important to understand local SEO best practices. Hire an SEO Agency that gets it!
Localize your Keywords
Localizing your keywords and phrases can help you stand out from the competition.When optimizing for regional searches, use local modifiers in order to give yourself a boost. Regional modifiers include words such as “Richmond”, “Virginia” or “RVA” that signify your geographical area and make it clear to search engines where your business is located. Use these words and phrases throughout your website content and titles to help you rank higher in local searches.
Case Study:
Alpha Dog Training
Sam, the Alpha Dog Trainer came to us with an older website that was riddled with old school SEO tactics and choppy copy that were currently doing more harm than good.
We reimagined the site, but more importantly were able to get really good optimization landing him on Google page one in several key cities that were in his target market, increasing conversions by over 50%.
Case Study:
Styles Music
Styles Music is a staple music store on the border of LA and San Bernardino Counties since the late 70's. They had a decent eCommerce site already built, but the infrastructure of that site hadn't been up to date for several years. So, once again - old school SEO tactics that were hurting their results in the SERPs.
Lots of updating, reworking and rewording spammy copy made a world of difference, and soon they were on Google page one for "music store in the Inland Empire" - a large suburban metro to the east of Los Angeles. Just under the ad spots!
