Experience. I have worked with Musical Instruments for more than 20 years, on both sides of the counter. I've worked in tiny independent stores, great big box stores, and anywhere in between. But my vast experience comes from working as a sales leader with some of the biggest manufacturers in this industry.
Expertise. Uniquely, I am a student of digital marketing in its many verticals. As the CEO of Think Tank Media, I worked with M.I. start ups and mom and pop shops alike to help shape digital marketing campaigns in Social Media, SEO, and helped to elevate their overall Web Presence to new heights. It's not everyday you find someone who can pitch the features and benefits of a quality audio interface and understand the keywords and CCP that it will take to lead a customer on the other side of the country to your website. But here I am. :)
Passion. At the end of the day, I am a consumer of these goods. I am an active musician, a lover of all things six-stringed, and a singer / songwriter who enjoys the quiet solitude of my home studio. I understand your customers because I am your customer. And what keeps me driven and motivated is knowing that the products and services we sell move people closer to achieving their dreams. Music is therapy, music gives hope, music enhances life. I believe that whole-heartedly.
Raise the Bar. At the end of a long day, I'll buy you a drink. Cheers!