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  • Writer's pictureRande Vick

4 Ways To Increase Foot Traffic

Updated: Feb 23

If your business relies on foot traffic, you might have noticed that the times they are a-changin’ (again). Massive inflation and record gas prices keep people from enjoying your brick-and-mortar business. But we are battle-ready in 2022, aren’t we? We have been through two years of pandemic-induced shenanigans, and we’ve all learned to pivot like Olympic judo medalists.

When the door buzzer isn’t buzzing, we take to the digital realm to make sure payroll, taxes, and rent are in the hopper. Duh. Everyone should be focused on their digital marketing strategy right now.

The difference this year is that people aren’t mandated to stay home. Instead, they don’t want to pay excessively to spend their hard-earned cash on products and services (many of which have had price hikes, too).

So what can you do to entice customers to get up and get down to your place of business? Here are four marketing strategies to motivate customers and clients to visit you:

  1. Tap Into Your Creativity.

  2. Take An Honest Look At Your Value Proposition.

  3. Go Data Diving.

  4. Leverage Social Media To Drive In-Store Traffic.

Tap Into Your Creativity.

Most entrepreneurs are naturally creative. But years of doing the same things the same way will land many of us in a rut. So dust off that ole hamster wheel and get it spinning! Here are some refreshers meant to inspire:

Create an in-store pull. Like a book signing, a local band performance, a drum circle, or jam night. Heck, a pie-eating contest this week to be followed up with a health expo next weekend! People love events, but you have to be consistent about them if you want them to succeed.

It might be hard to think about updating the aesthetics right now, but downtime is the best time to check your signage, window displays, and entrance area. Change it up, make it inviting, and remember: Eye Level Is Buy Level!

It’s time to consider BOPIS. Buy Online Pickup In-Store has become normative in the post-pandemic shopping scene, and customers love it. It isn’t hard to implement and gives room for you to up-sell when the pickup takes place. Just do it.

Take An Honest Look At Your Value Proposition.

Remember your value proposition? You probably thought about this some years ago when you came up with your marketing strategy and have not thought about it since. What is the thing that makes your store or office special and unique? What is that thing that draws your customers to you instead of your competitors?

Your value prop combines the product or service you offer, your brand, and your customers’ experience.